Subchapter 5 - SALES OF PETROLEUM PRODUCTS

Section 20-672

Section 20-672

  §  20-672  Placards to be posted. a. Except as provided in subdivision
five of section one hundred ninety-two of the  agriculture  and  markets
law, it shall be unlawful for any person, in connection with the sale or
offer  for  sale  at  retail  of any petroleum products for use in motor
vehicles or motor boats, other than gasoline or diesel  motor  fuel,  to
post  or  maintain  at  such  place  of sale or offer to sale, any sign,
placard or other display that states, relates or refers to the price  at
which  such  petroleum  products are sold or offered for sale, except as
follows:
  1. The price stated, mentioned or referred to on such sign, placard or
other display, shall be by  the  unit  of  the  measure  at  which  such
petroleum products are customarily sold at retail.
  2.  The  name, trade name, brand, mark or symbol, and grade or quality
classification, if any, and  method  of  processing  of  such  petroleum
products  shall  be  clearly  stated  on  such  signs,  placard or other
display, and, if such petroleum products are sold without identification
by name, trade name, brand, mark or symbol, such sign, placard or  other
display shall refer clearly to such petroleum products as unbranded.
  b. In addition to any sign or placard required pursuant to subdivision
five  of  section  one hundred ninety-two of the agriculture and markets
law, there shall be a sign, poster or placard clearly visible to drivers
of approaching motor vehicles on the premises of every location at which
gasoline and/or diesel motor fuel are sold or  offered  for  sale.  Such
sign  shall be in a size and style to be determined by the commissioner.
Such sign, in addition  to  any  other  sign,  poster  or  placard  that
advertises  the  selling  price  of  gasoline and directly or indirectly
refers to a premises where the advertised gasoline and/or  diesel  motor
fuel  are  sold  or  offered for sale, shall state the name, trade name,
brand, mark or symbol  and  grade  or  quality  classification  of  such
gasoline or diesel motor fuel, together with the total selling price per
gallon.  Total  selling  price  shall  be the sum of the basic price per
gallon plus all applicable taxes. Such sign,  poster  or  placard  shall
conform  to  the rules and regulations of all governmental agencies with
jurisdiction as to structure and location.
  1. A retail dealer shall only sell at the  total  selling  price.  Any
such  price  when posted may not be raised for a period of not less than
twenty-four hours.
  2. Where the total selling price for purchases made with cash is  less
than  the total selling price for purchases made with credit card, debit
card or other form of non-cash payment, such  sign,  poster  or  placard
shall state the total selling price for each type of accepted payment.
  c.  All numbers referring to price shall be the same height, width and
thickness. Identification of the gasoline or diesel motor  fuel  offered
for  sale,  and any non-numerical language distinguishing the total cash
selling price from the total credit card, debit card or  other  form  of
non-cash  payment selling price shall be in letters and numbers not less
than one-half  of  the  height,  width  and  thickness  of  the  numbers
referring  to  price.  Letters  and  numbers  shall  be black on a white
background.
  d. Price per gallon indicator. Except as otherwise provided in article
sixteen of the agriculture and markets law or in any rule or regulations
promulgated thereunder, every gasoline or diesel motor  fuel  dispensing
device  shall  be  equipped  with a price per gallon indicator and shall
have such indicator correspond with the total price per  gallon  on  the
sign,  poster  or  placard required to be posted pursuant to subdivision
five of section one hundred ninety-two of such law or subdivision  b  of
this section.

  e.  Total  price  indicator.  Every  gasoline  or  diesel  motor  fuel
dispensing device shall be equipped with a total delivery indicator, and
such indicator shall record the correct  total  price  computed  on  the
basis of posted price per gallon and number of gallons delivered.
  f.  Notwithstanding  the  foregoing,  subdivisions  a, b and c of this
section shall not apply to the posting of information  and  labeling  of
dispensing  devices  with  respect  to  the lead content of gasoline for
motor vehicles, which shall be governed by the provisions of subdivision
d and e of  section  20-673.1  of  this  subchapter  and  any  rules  or
regulations  promulgated thereunder, and subdivisions a, b and c of this
section shall not apply to the posting of information  and  labeling  of
dispensing  devices  with  respect  to the octane rating of gasoline for
motor vehicles, which shall be governed by the provisions of subdivision
d of section 20-673.2 of this subchapter and any  rules  or  regulations
promulgated thereunder.

Section 20-672.1

Section 20-672.1

  §  20-672.1  Sales Record Keeping Requirements. a. Every retail dealer
of petroleum products  shall  maintain  a  daily  sales  record  of  all
petroleum  products  for  which  prices  are  required  to  be posted as
provided in section 20-672. Such records shall document the total volume
of each such type of product sold each day, the unit price and the total
daily amount of sales for each such type of product, and  the  date  and
time  when a change to the price posting specified in section 20-672 was
made.
  b. All records required to be  maintained  shall  be  preserved  in  a
manner  that  ensures their security and accessibility for inspection by
the department for a period of one year.
  c.  All  records  required  to  be  maintained  shall   be   kept   in
chronological  order,  either in writing or electronically, and shall be
available for inspection by the department as follows:
  1. Records maintained in writing shall be  retained  at  the  premises
where  sales are made for each of the immediately preceding thirty days.
Such records shall be made available on demand to the department at such
premises. The records required to be kept  for  the  period  beyond  the
immediately  preceding  thirty days shall be presented at the offices of
the department within five business days after demand  to  produce  them
has been served on a retail dealer.
  2. Records maintained electronically shall be retained on the premises
in  a  manner that displays the data for the entire period for which the
electronic data system retains such data to permit an inspector to  view
it  on  demand  on  the  device, and if such period is for less than the
immediately preceding thirty days, then the data  must  be  provided  on
demand  in a chronologically ordered print-out for the full thirty days.
A complete and accurate  print  out  of  the  electronically  maintained
records  that  are  required  to  be  kept  for  the  period  beyond the
immediately preceding thirty days shall be presented at the  offices  of
the  department  within  five business days after demand to produce them
has been served on a retail dealer.

Section 20-673

Section 20-673

  § 20-673 Fraudulent practices prohibited. It shall be unlawful for any
person  to  sell  or offer for sale gasoline or other petroleum products
for use in motor vehicles or motor boats in any manner so as to  deceive
or  tend  to  deceive  the purchaser as to the price, nature, quality or
identity thereof; provided, however, that this section shall  not  apply
to  the  prohibition of deceptive practices involving the representation
of gasoline for motor vehicles as unleaded, which shall be  governed  by
the  provisions  of section 20-673.1 of this subchapter and any rules or
regulations promulgated thereunder, and  provided,  further,  that  this
section  shall  not  apply  to  the  prohibition  of deceptive practices
involving the certification, display or  representation  of  the  octane
rating  of  gasoline  for motor vehicles, which shall be governed by the
provisions of section 20-673.2 of  this  subchapter  and  any  rules  or
regulations  promulgated thereunder. It shall be unlawful for any person
to sell or offer for sale from any pump, dispensing devices or container
any gasoline or other petroleum products other than  gasoline  or  other
petroleum  products  manufactured  or distributed by the manufacturer or
distributor marketing such gasoline or other  petroleum  products  under
the  name,  trade name, brand, symbol or mark affixed to or contained on
such pump, dispensing device or container,  or  to  substitute,  mix  or
adulterate gasoline or other petroleum products sold or offered for sale
under a name, trade name, brand, symbol or mark.

Section 20-673.1

Section 20-673.1

  §  20-673.1 Sale of unleaded gasoline. a. Definitions. For purposes of
this section, the following terms shall have the following meanings:
  1. "Distributor" shall mean any person who  transports  or  stores  or
causes  the  transportation  or storage of gasoline at any point between
any plant at which  gasoline  is  produced  and  any  retail  outlet  or
facility of a wholesale purchaser-consumer.
  2.  "Gasoline"  shall mean any fuel sold for use in motor vehicles and
motor vehicle engines, and commonly or commercially  known  or  sold  as
gasoline.
  3.  "Lead  additive"  shall mean any substance containing lead or lead
compounds.
  4. "Leaded gasoline" shall mean gasoline which is  produced  with  the
use of any lead additive or which contains more than five one hundredths
of a gram of lead per gallon or more than five one thousandths of a gram
of phosphorus per gallon.
  5.  "Refiner"  shall  mean  any  person  who  owns,  leases, operates,
controls or supervises a plant at which gasoline is produced.
  6. "Reseller" shall mean any person who purchases gasoline  identified
by  the corporate, trade or brand name of a refiner from such refiner or
a distributor and resells or transfers  it  to  retailers  or  wholesale
purchaser-consumers  displaying the refiner's brand, and whose assets or
facilities are not substantially owned, leased  or  controlled  by  such
refiner.
  7.  "Retail  outlet" shall mean any establishment at which gasoline is
sold or offered for sale for use in motor vehicles.
  8. "Retailer" shall  mean  any  person  who  owns,  leases,  operates,
controls, or supervises a retail outlet.
  9.  "Unleaded  gasoline" shall mean gasoline which is produced without
the use of any lead additive and which contains not more than  five  one
hundredths  of  a  gram  of  lead  per gallon and not more than five one
thousandths of a gram of phosphorus per gallon.
  10. "Wholesale purchaser-consumer" shall mean any organization that is
an ultimate consumer of gasoline and which purchases or obtains gasoline
from a supplier for use in motor vehicles and receives delivery of  that
product  into  a  storage  tank  of  at  least five hundred fifty gallon
capacity substantially under the control of that organization.
  b. No distributor shall sell or transfer  to  any  other  distributor,
retailer   or   wholesale   purchaser-consumer  any  gasoline  which  is
represented to be  unleaded  unless  such  gasoline  meets  the  defined
requirements  for  unleaded  gasoline set forth in subdivision a of this
section.
  c. No retailer or employee or agent of a retailer,  and  no  wholesale
purchaser-consumer    or    employee    or    agent   of   a   wholesale
purchaser-consumer, shall sell, dispense  or  offer  for  sale  gasoline
represented  to  be  unleaded  unless  such  gasoline  meets the defined
requirements for unleaded gasoline set forth in subdivision  a  of  this
section.
  d. Every retailer and wholesale purchaser-consumer shall affix to each
gasoline  pump  stand  in  a location so as to be readily visible to the
employees of such retailer or wholesale purchaser-consumer and to person
operating motor vehicles into  which  gasoline  is  to  be  dispensed  a
permanent  legible  label  as  follows:  (i)  for  gasoline  pump stands
containing pumps  for  introduction  of  unleaded  gasoline  into  motor
vehicles,  the  label  shall  state:  "Unleaded  gasoline"; and (ii) for
gasoline  pump  stands  containing  pumps  for  introduction  of  leaded
gasoline  into  motor  vehicles,  the  label shall state: "Contains lead
anti-knock compounds"; provided, however, that where more than one grade

of unleaded gasoline is offered for sale at a retail outlet,  compliance
with this subdivision is required for only one grade.
  e. Notwithstanding any other provisions of law to the contrary, in any
proceeding to adjudicate a violation of subdivision d of this section, a
retailer  or  wholesale purchaser-consumer may be found not to be liable
for violation thereof where it is shown that  more  than  one  grade  of
gasoline  is  dispensed  from  a  gasoline  pump or pump stand and it is
demonstrated to the satisfaction of the commissioner that an alternative
system of labeling furthers the objectives of such subdivision.
  f. Any violation of subdivision c of this section  by  a  retailer  or
wholesale purchaser-consumer shall also be deemed a violation by:
  (1)  the reseller, if any, and the refiner, where the corporate, trade
or brand name of such refiner  or  any  of  its  marketing  subsidiaries
appears  on  the  pump  stand  or  is  displayed at the retail outlet or
wholesale purchaser-consumer facility from which the gasoline was  sold,
dispensed  or  offered  for sale. Except as provided in subdivision g of
this section, the refiner shall be deemed in violation of subdivision  c
of  this section irrespective of whether any other refiner, distributor,
retailer or wholesale purchaser-consumer may have  caused  or  permitted
the violation; or
  (2)   the   distributor   who   sold   such   retailer   or  wholesale
purchaser-consumer gasoline contained in the storage tank which supplied
the pump from which the gasoline was sold, dispensed or offered for sale
which gave rise to the violation, where the corporate,  trade  or  brand
name  of  a refiner or any of its marketing subsidiaries does not appear
on the pump stand and is not displayed at the retail outlet or wholesale
purchaser-consumer facility from which the gasoline was sold,  dispensed
or offered for sale.
  g. (1) In any case in which a retailer or wholesale purchaser-consumer
and  any  refiner  or  distributor would be in violation or be deemed in
violation of subdivision c of this section, the  retailer  or  wholesale
purchaser-consumer shall not be liable if he or she can demonstrate that
the   violation   was   not   caused   by  such  retailer  or  wholesale
purchaser-consumer or his or her employee or agent.
  (2) In any case in which a retailer  or  wholesale  purchaser-consumer
would  be in violation of subdivision c of this section, and a reseller,
if any, and any refiner would be deemed in violation under paragraph one
of subdivision f of this section, the refiner shall  not  be  deemed  in
violation if he or she can demonstrate:
  (a)  that  the  violation was not caused by such refiner or his or her
employee or agent, and
  (b) that the violation was caused by an act in violation of  any  law,
other  than  the  provisions  of  this  section,  or an act of sabotage,
vandalism, or deliberate commingling of leaded  and  unleaded  gasoline,
whether or not such acts are violations of law in the jurisdiction where
the violation of the requirements of this section occurred, or
  (c)  that  the  violation  was caused by the action of a reseller or a
retailer supplied by  such  reseller,  in  violation  of  a  contractual
undertaking  imposed by the refiner on such reseller designed to prevent
such action, and despite reasonable efforts by  the  refiner  to  insure
compliance  with such contractual obligation, such as periodic sampling,
or
  (d) that the violation was caused by the action of a retailer  who  is
supplied  directly by the refiner and not by a reseller, in violation of
a contractual undertaking  imposed  by  the  refiner  on  such  retailer
designed  to  prevent such action, and despite reasonable efforts by the
refiner to insure compliance with such contractual obligation,  such  as
periodic sampling, or

  (e)  that  the  violation  was  caused  by the action of a distributor
subject to a contract with the refiner for  transportation  of  gasoline
from    a   terminal   to   a   distributor,   retailer   or   wholesale
purchaser-consumer, in violation of a contractual undertaking imposed by
the  refiner  on  such  distributor designed to prevent such action, and
despite reasonable efforts by the refiner to insure compliance with such
contractual obligation, such as periodic sampling, or
  (f) that the violation was caused by a distributor (such as  a  common
carrier)  not  subject to a contract with the refiner but engaged by him
or her for transportation of gasoline from a terminal to a  distributor,
retailer  or wholesale purchaser-consumer, despite reasonable efforts by
the refiner to prevent such action, such as specification or  inspection
of equipment, or
  (g)  that  the  violation  occurred  at a wholesale purchaser-consumer
facility; provided, however, that if such  wholesale  purchaser-consumer
was  supplied  by  a  reseller,  the  refiner  must demonstrate that the
violation could not have been prevented by  such  reseller's  compliance
with  a  contractual undertaking imposed by the refiner on such reseller
as provided in subparagraph c of this paragraph.
  (h) For purposes of subparagraphs (b) through (f) of  this  paragraph,
the  term  "was  caused"  means  that  the  refiner  must demonstrate by
reasonably specific showings by direct or circumstantial  evidence  that
the violation was caused or must have been caused by another.
  (3)  In  any  case in which a retailer or wholesale purchaser-consumer
would be in violation of subdivision c of this section, and  a  reseller
and  any  refiner  would  be  deemed in violation under paragraph one of
subdivision f of this section, the  reseller  shall  not  be  deemed  in
violation if he or she can demonstrate that the violation was not caused
by such reseller or his or her employee or agent.
  (4)  In  any  case in which a retailer or wholesale purchaser-consumer
would be in  violation  of  subdivision  c  of  this  section,  and  any
distributor  would  be  deemed  in  violation  under  paragraph  two  of
subdivision f of this section, the distributor will  not  be  deemed  in
violation if he or she can demonstrate that the violation was not caused
by such distributor or his or her employee or agent.

Section 20-673.2

Section 20-673.2

  § 20-673.2 Certification, display and representation of octane rating.
a.  For  purposes  of  this  section, the following terms shall have the
following meanings:
  1. "Gasoline" shall mean gasoline of a type distributed for use  as  a
fuel in any motor vehicle.
  2.  "Distributor"  shall  mean  any  person  who receives gasoline and
distributes such gasoline to another  person  other  than  the  ultimate
purchaser.
  3.  "Retailer"  shall  mean  any  person  who  markets gasoline to the
general public for ultimate consumption.
  4. "Knock" shall mean  the  combustion  of  a  fuel  spontaneously  in
localized areas of a cylinder of a spark-ignition engine, instead of the
combustion of such fuel progressing from the spark.
  5."Octane   rating"   shall   mean   the   rating  of  the  anti-knock
characteristics of a grade or type of gasoline as determined by dividing
by two the sum of the research  octane  number  plus  the  motor  octane
number,  unless another procedure is prescribed under paragraph three of
subdivision c of section  twenty-eight  hundred  twenty-three  of  title
fifteen  of  the  United States code, in which case such term shall mean
the rating of such characteristics as determined under the procedure  so
prescribed.
  6.  "Refiner"  shall  mean any person engaged in the refining of crude
oil to produce gasoline or the importation of gasoline.
  7. "Research octane number" and "motor octane number" shall  have  the
meaning  given  such terms in the specifications of the American Society
for Testing and Materials (ASTM) entitled "Standard  Specifications  for
Automotive  Gasoline" designated D 439 and, with respect to any grade or
type of gasoline, are determined in accordance  with  test  methods  set
forth  in  ASTM  standard  test methods designated D 2699 and D 2700, or
such other meaning given such terms in any  regulations  promulgated  by
the  federal  trade  commission pursuant to section twenty-eight hundred
twenty-three of title fifteen of the United States code.
  8. "Ultimate purchaser" shall mean, with  respect  to  any  item,  the
first person who purchases such item for purposes other than resale.
  b. Each refiner who distributes gasoline shall:
  (1) determine the octane rating of any such gasoline; and
  (2) if such refiner distributes such gasoline to any person other than
the  ultimate purchaser, certify, consistent with the determination made
under paragraph one of this  subdivision,  the  octane  rating  of  such
gasoline.
  c.  Each distributor who receives gasoline, the octane rating of which
is certified to the distributor under this section, and distributes such
gasoline to another person  other  than  the  ultimate  purchaser  shall
certify  to  such  other  person  the  octane  rating  of  such gasoline
consistent with:
  (1) the octane rating of such gasoline certified to such  distributor;
or
  (2)  if such distributor elects, in accordance with the regulations of
the federal  trade  commission,  the  octane  rating  of  such  gasoline
determined by such distributor.
  d.  Each  retailer  shall  display  at  the  point of sale to ultimate
purchasers  of  gasoline,  the  octane  rating  of  such  gasoline,   in
accordance  with the posting requirements and label specifications to be
prescribed by the commissioner by regulation. Such octane  rating  shall
be consistent with:
  (1)  the  octane  rating  of  such gasoline certified to such retailer
under  paragraph  two  of  subdivision  b  of  this  section  or   under
subdivision c of this section;

  (2) if such retailer elects, in accordance with the regulations of the
federal  trade commission, the octane rating of such gasoline determined
by such retailer for such  gasoline;  or  (3)  if  such  retailer  is  a
refiner,  the  octane rating of such gasoline determined under paragraph
one of subdivision b of this section.
  e.  No  person  who  distributes  gasoline may make any representation
respecting the anti-knock characteristics of such gasoline  unless  such
representation  fairly  discloses  the  octane  rating  of such gasoline
consistent with such  gasoline's  octane  rating  as  certified  to,  or
determined  by,  such  person  under  the foregoing subdivisions of this
section.
  f. For purposes of this section, the octane  rating  of  any  gasoline
shall  be  considered  to  be certified, displayed or represented by any
person consistent with the rating certified to, or determined  by,  such
person:
  (1)  in  the case of gasoline which consists of a blend of two or more
quantities of gasoline of differing octane ratings, only if  the  rating
certified, displayed or represented by such person is the average of the
octane ratings of such quantities, weighted by volume; or
  (2)  in  the  case of gasoline which does not consist of such a blend,
only if the octane rating such person certifies, displays or  represents
is  the  same  as  the  octane  rating of such gasoline certified to, or
determined by, such person.

Section 20-673.3

Section 20-673.3

  §   20-673.3   Inspection,   investigation;   recordkeeping.   a.  The
commissioner  or  the  commissioner's  designee,  upon  presentation  of
appropriate  credentials,  shall  be authorized to enter upon or through
the business premises of  any  person  who  sells  or  offers  for  sale
gasoline  or other petroleum products for use in motor vehicles or motor
boats or any place where such gasoline or petroleum products is  stored,
for  the  purposes  of making inspections, taking samples and conducting
tests to determine compliance with the provisions of this subchapter  or
any rules or regulation promulgated hereunder.
  b. Whenever the commissioner has reason to believe that a violation of
this  subchapter or any rule or regulation has occurred, he or she shall
be authorized to make  such  investigation  as  he  or  she  shall  deem
necessary,  and  to the extent necessary for this purpose, he or she may
examine any person  and  may  compel  the  production  of  all  relevant
records.
  c.  Any  person  subject  to  the  provisions of this subchapter shall
maintain such written records  as  the  commissioner  may  prescribe  by
regulation.

Section 20-674

Section 20-674

  §  20-674 Violations. a. (1) Any person who violates the provisions of
this subchapter or any  rules  or  regulations  promulgated  thereunder,
other  than  sections 20-673.1 and 20-673.2 and any rules or regulations
promulgated thereunder, shall be guilty of a misdemeanor punishable by a
fine of not less than five hundred dollars nor more  than  ten  thousand
dollars,  or  by  imprisonment for not more than thirty days, or by both
such fine and imprisonment.
  (2) Any person who violates the provisions of this subchapter  or  any
rules   or  regulations  promulgated  thereunder,  other  than  sections
20-673.1  and  20-673.2  and  any  rules  or   regulations   promulgated
thereunder,  who  has  been  found  guilty  of  a  violation of any such
sections or such rules or regulations two  times  within  the  preceding
twenty-four  month period shall be guilty of a misdemeanor punishable by
a fine of not less than one  thousand  dollars  nor  more  than  fifteen
thousand  dollars,  or by imprisonment for not more than ninety days, or
by both such fine and imprisonment.
  (3) In addition to  the  penalties  prescribed  by  paragraph  one  of
subdivision a of this section, any person who violates the provisions of
this  subchapter  or  any  rules  or regulations promulgated thereunder,
other than sections 20-673.1 and 20-673.2 and any rules  or  regulations
promulgated  thereunder, shall be liable for a civil penalty of not less
than five hundred dollars nor  more than ten thousand dollars.
  (4) In addition to  the  penalties  prescribed  by  paragraph  two  of
subdivision a of this section, any person who violates the provisions of
this  subchapter  or  any  rules  or regulations promulgated thereunder,
other than sections 20-673.1 and 20-673.2 and any rules  or  regulations
promulgated  thereunder, who has been found guilty of a violation of any
such sections  or  such  rules  or  regulations  two  times  within  the
preceding  twenty-four  month period shall be liable for a civil penalty
of not less than one thousand dollars nor  more  than  fifteen  thousand
dollars.
  b.  Any person who violates the provisions of section 20-673.1 of this
subchapter or any rules or regulations promulgated thereunder  shall  be
liable  for  a  civil  penalty of not less than five hundred dollars nor
more than ten thousand dollars.
  c. (1) If, after providing due notice and an opportunity to be  heard,
the  commissioner finds that a person has violated any of the provisions
of section 20-673.2  of  this  subchapter  or  any  rule  or  regulation
promulgated thereunder, he or she shall be authorized to issue and serve
upon such person an order requiring such person to cease and desist from
engaging  in  the prohibited activity. Such order shall become final (i)
upon the expiration of the time allowed for  filing  any  administrative
appeal  which  may be available and for commencing a proceeding pursuant
to article seventy-eight of the civil practice law  and  rules  or  (ii)
upon  the  exhaustion  of  all  appeals  arising  out of the proceedings
described in item (i) of this paragraph.  Any  person  who  violates  an
order  of  the  commissioner  issued hereunder after it has become final
shall be liable for a civil  penalty  of  not  less  than  five  hundred
dollars nor more than ten thousand dollars for each violation.
  (2) Any person who violates the provisions of section 20-673.2 of this
subchapter  or  any  rules  or  regulations  promulgated thereunder with
actual knowledge or knowledge fairly implied on the basis  of  objective
circumstances  that  the  act  or  practice  underlying the violation is
unfair or deceptive shall be liable for a civil penalty of not less than
five hundred dollars nor  more  than  ten  thousand  dollars;  provided,
however,  that  in  order  for any retailer to be held liable under this
paragraph for violating any of the provisions of subdivisions d or e  of
such  section  20-673.2, such retailer shall be shown to have had actual

knowledge that the act or practice underlying the violation is unfair or
deceptive. In determining the amount of any civil penalty imposed  under
this  paragraph,  the  following  shall  be  considered:  the  degree of
culpability;  any  history of prior such conduct; ability to pay; effect
on ability to continue to do business; and such other matters as justice
may require.
  d. In the case of a violation through  continuing  failure  to  comply
with  any of the provisions of this subchapter, any rules or regulations
promulgated thereunder, or any order of the commissioner issued pursuant
to subdivision c of this section, each day of the  continuance  of  such
failure shall be treated as a separate violation.
  e.  The  civil  penalties prescribed by the provisions of this section
may be imposed by the commissioner after due notice and  an  opportunity
to  be heard have been provided or may be recovered in a civil action in
the name of the city, commenced in a court of competent jurisdiction. In
any civil action commenced to recover civil penalties for violation of a
final order of the commissioner issued pursuant to subdivision c of this
section, the supreme court of  New  York  is  empowered  to  grant  such
injunctive  or  equitable  relief  as the court deems appropriate in the
enforcement of such final order.
  f. Notwithstanding the foregoing, the commissioner shall cause  to  be
published  in  the  City  Record  once  each month the name and business
location of any person, firm or corporation that has been found to  have
violated any provision of sections 20-673.1 or 20-673.2 during the month
immediately preceding.

Section 20-675

Section 20-675

  §  20-675  Rules  and  regulations.  The  commissioner  shall have the
authority to promulgate such rules and regulations as  the  commissioner
shall  deem  necessary  to  effectuate  the  purpose of this subchapter,
including but not limited to the size, the composition, the type size to
be used for lettering, and the placement of signs which are provided for
in section 20-672 of this subchapter.